OrthoTrussEvaluate your options and validate the opportunity before signing anything.
Buy vs. Build vs. Associate vs. DSO
The four paths to practice ownership — honest trade-offs on capital, risk, autonomy, and timeline. The most important decision you'll make, and the one most programs never teach.
How to Evaluate a Market Before Opening a Practice
A practical evidence checklist for comparing candidate markets without treating demographics, directory listings, or a single score as a site-selection verdict.
How to Finance a Dental Practice
SBA 7(a) loans, dental specialty lenders, equipment leasing, and how to build the pro forma that gets you approved. Everything banks look for — and the mistakes that get applications denied.
How Much Does It Cost to Open a Dental Practice?
A line-by-line 2026 breakdown — equipment, build-out, working capital, technology, licensing — what pushes the total up or down by specialty, and how much cash you actually need versus what you can finance.
Dental Practice Break-Even Analysis
When a new practice turns cash-positive — the formula, fixed vs. variable costs, the collections ramp, and the price-vs-volume levers that move the break-even month. With a worked example.
Site selection, build-out, equipment, and the full startup checklist.
How to Start a Dental or Orthodontic Practice
The complete startup checklist: feasibility, real estate, equipment, credentialing, financing, and post-launch KPI tracking. Works for any specialty — start here if you're planning your first practice.
How to Negotiate a Dental Office Lease
Your lease is a 10-year, $1M+ commitment. TI allowances, rent escalation caps, exclusivity clauses, personal guarantees — every term that matters and what to push for before you sign.
Dental Practice Equipment: What to Buy, Lease, or Skip
Day-one essentials vs. what to defer, cost ranges by category, new vs. certified pre-owned trade-offs, and equipment financing options. Built around the principle that what you defer matters as much as what you buy.
Credentialing, staffing, and marketing — the work you do in the months before and after open day.
Insurance Credentialing for New Dental Practices
The timeline most new practices get wrong. When to start, which payers to prioritize, how to set up your CAQH profile, and how to avoid the delays that push your billing-active date past open day.
Hiring Your First Dental Team
Who to hire 8 weeks before open vs. after your schedule fills, compensation benchmarks by role, where to find staff, and the interview red flags that signal an expensive bad hire.
Practice Marketing for Year One
Google Business Profile, local SEO, referral network building, social media, and paid ads — what to set up before you open, what to run in the first 90 days, and what takes 6–12 months to compound.
How to Build Referral Sources for a Specialty Practice
For specialists, referrals are the practice. Who refers to whom by specialty, how to map your referral base, the in-person outreach that works, and the study clubs and societies that build a network.
Technology, KPIs, and the metrics that define a healthy, growing practice.
How to Choose Dental Practice Management Software
Cloud vs. local, must-have features, hidden costs to watch for, and questions to ask before you sign. Switching after 2 years of patient data is expensive — this decision deserves more time than most owners give it.
Orthodontic Practice KPI Benchmarks
Production, collections rate, overhead percentages, case acceptance, and new patient targets — with diagnostic guidance for when each number is off. Track from day one; the trends matter more than any single month.
Do the analysis in the app, not a spreadsheet
OrthoTruss™ Practice Pioneer includes market data and credentialing tools at no cost. Optional Pioneer Pro adds a lender package and other planning tools through a paid subscription.